[HIB]The new frugal: Tech-savvy coupon clippers

Forget about the little old lady digging through her cluttered purse in the supermarket checkout line. Thanks to smartphones, e-mail and sometimes-scary economic news, denizens of the digital world are now the ones clipping coupons -- even when there's not an actual piece of paper involved. With services such as the iPhone app Scoutmob and e-mail offerings such as Groupon and Living Social Deals, experts say it's now hip to be cheap. "The advent of digital savings tools coupled with a challenging economy has taken couponing mainstream," said Steven Boal, CEO of Coupons.com. "All sorts of people, including what we call the 'sophisticated couponer,' are proudly aboard the couponing bandwagon."

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