[HIB]What Is Your Facebook Data Worth?

The gargantuan amount of high-quality user data on Facebook is causing everyone--from marketers to hackers--to salivate like dogs gazing at a steak. They all want a piece of you.Thanks to Facebook's Open Graph API (which simplifies the development of third-party applications that interoperate with the social networking site) and social plug-ins (which essentially splash Facebook's "Like" button all over the Internet), people who are interested in your data are getting a chance at a much choicer cut of it. (For more, read "How Facebook Plans to Dominate the Web.")Additionally, Facebook's Instant Personalization Pilot Program, which the social network introduced this spring, was the wake-up call for many users who had been ignoring the concerns of privacy watchdogs. In response, Facebook updated its privacy settings in late May, to some praise--and confusion.

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