* Web Design Foundations Good design comes from a deep understanding of the technologies behind the scenes.

* Consistency Learning from convention will make your site better.
* Structure Information architecture defined - from the Web's biggest sites to the simplest user experience to an XML-enabled future.
* Behavior Designing with interactivity and self-aware content.
* Browsers With so many broken browsers, you'll need a strategy for designing for them all.
* Speed The performance of your Web site is the most critical factor of its success.
* Advertising Being commercial is a reality. Is your site as effective as it could be?
* Object Oriented Publishing Harness the power of dynamic, database-driven Web

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